Mix the flour, sugar and dry instant yeast together. Add all wet ingredients, except for the butter, and combine. Once you’re at this point, it should look a bit flaky. Add the butter and incorporate with your hands until a dough ball forms.
Cover the dough loosely with plastic film and let it rest for 10 minutes.
Roll the dough out into a rectangular shape on a floured surface, using a rolling pin (try to make it about 12" wide).
Use a pastry brush to cover the dough with melted butter.
Sprinkle the brown sugar mix on top and roll up the dough into a log.
Cut the roll into smaller pieces (about 1.5 inches wide). You should get 8 individual pieces. Transfer to a baking pan. Let them sit, covered with a damp towel, until they double in size (about 1 hour).
Bake in a 375ºF preheated oven for about 20 minutes - or until golden brown.
Drizzle the glaze over and sprinkle with some more cinnamon if desired. Serve and enjoy!